The idea behind this one shot is the concept of "being kind, with Kind Snacks". Consumers can buy packs of Kind Snack products and send them to their loved ones.
Let's face it, Starbucks is known for messing up consumers names every once in a while. This print had plays on that idea. Consumers also enjoy when companies are honest, and this ad clearly shows that they are being transparent about this common mistake.
Imagine being able to see what life is like around the world, without leaving your own town. That's how this interactive ad for Expedia would work. Consumers would be able to go up to this digital board and see a live 360 degree video of life in another country, with the prices for flights displayed in case they choose to purchase and experience a personal trip.