Busch Gardens Tampa Bay

Busch Gardens Tampa Bay is the thrill ride leader of Florida. Although general attendance sees steady numbers, Busch Gardens has a difficult time reaching the Millennial crowd. The solution for this challenge is the "Where Else" multi-integrated campaign. The "Where Else" campaign was presented to many Busch Gardens Tampa Bay cooperate staff, including the company's CEO. Many of the pieces presented are now in the activation process to be used in the "real world". The following are pieces that I was personally involved in.

Instagram is a highly visual platform. With this in mind, a photo challenge engaging the millennial crowd was created. The challenge steps are simple.

Step 1: Busch Gardens posts a photo of a particular location within the park on the account's Instagram Story, which will go away after 24 hours.

Step 2: Guests attending the park will find the location and take a photo of themselves at it. Then, they post it on the social media site and tag @buschgardens in it.

Step 3: Busch Gardens chooses a winner, who wins a prize for their photo, and also posts the winner's photo on the @buschgardens account. This will show that Busch Garden's cares about their consumers and hopefully engagement will increase.

↑Back to Top