Instagram is a highly visual platform. With this in mind, a photo challenge engaging the millennial crowd was created. The challenge steps are simple.
Step 1: Busch Gardens posts a photo of a particular location within the park on the account's Instagram Story, which will go away after 24 hours.
Step 2: Guests attending the park will find the location and take a photo of themselves at it. Then, they post it on the social media site and tag @buschgardens in it.
Step 3: Busch Gardens chooses a winner, who wins a prize for their photo, and also posts the winner's photo on the @buschgardens account. This will show that Busch Garden's cares about their consumers and hopefully engagement will increase.